Techcrunch50, the Sundance Film Festival of Startups?
We recently presented Mytopia’s RUGS™ platform at the Techcrunch50 conference in San Francisco. During a 3 day period, 52 promising startups pitched their vision to an audience of nearly 2000, including a star-studded crowd of technology visionaries, high profile corporate executives and billionaires.
I could write 20 posts on all the interesting ideas I saw, but in the interest of time I’ll share a few thoughts about my favorites. They all revolve around one of the most fascinating and under-developed areas of the Internet - mass collaboration.
DotSpots - This company is bringing the wisdom of the crowd to any block of text on the web. The concept is like Wikipedia, but seamlessly woven into the fabric of any webpage. You can read a story about a political candidate and contribute ideas or criticism to specific parts of the article. The team behind DotSpots looks very impressive.
Bojam – Another Wikipedia concept, but applied to music. The idea is to let musicians record together and collaborate on songs. There are a few companies doing similar things already, but it seems like Bojam has a bigger vision. With Bojam, music teachers can give lessons to students around the world, famous musicians can contribute pieces of a track for a price and users can build on top of popular songs together by recording and modifying covers. There is an interesting business model around the way music royalties are collected, especially with cover tracks and if Bojam can clearly articulate the fine legal print to end users, this could be a disruptive company.
Atmosphir – Obviously games are close to my heart, so I paid special attention to Atmosphir. They’ve built a platform to allow ‘regular people’ to create games. While user-generated games have been around for a long time, the Atmosphir demo was truly exciting. The main concern is that all the games designed on a platform like this will basically be the same: run, jump, collect, and hit. Creating dynamic and more sophisticated forms of game play is extremely challenging. As a platform architect, the art is in finding balance between power and flexibility. IMHO, one of the key elements to creating a successful platform of this type is building in more robust collaboration tools. You have to enable teams to work together on different regions or aspects of a game and provide sophisticated tools to administer the process. For example, creating levels of access control to work on different parts or regions of the game and a simple mechanism for checking-in and out changes to avoid branching the product.
There were two more areas where Techcrunch50 truly excelled. First of all, the panel of experts and judges were top-notch. You can see the full list here, but some of my favorites were Marissa Mayer from Google, Sean Parker, Yossi Vardi, Evan Williams and Marc Benioff. For us geeks, watching the parade of ‘Techlebrities’ march into the panels felt like standing behind the velvet rope at the Oscars. The lengthy interviews with Mark Cuban and Peter Thiel were worthy of primetime television. According to Peter, one way to gauge a startup’s potential for success is by looking at the CEO’s salary. We should DEFINETELY introduce him to Mytopia.
Finally, what really set this conference apart was the Live Stream. I had over 100 friends, family and colleagues watch our presentation from around the world via live stream. By opening up the conference to everyone, Techcrunch50 democratized a show that would otherwise have benefited only a lucky few.
A special thanks to Mike, Eric, Jason and the rest of the TC50 team for their unbelievable support! We would highly recommend the conference again to our fellow entrepreneurs, though watch out for that Tim O’Reilly if you get him as a judge ![]()
